A study conducted by Turkish AI firm Citelens uncovers notable differences in how Google’s AI Overviews source information for business queries posed in Turkish versus English. This variation underscores the need for brands to develop language-specific strategies to enhance their AI visibility. By examining 444 business-related questions in both languages, the research highlighted a mere 22% overlap in the domains cited by Google’s AI, suggesting that a brand’s prominence in one language may not translate into another.
The investigation revealed that AI Overviews were generated for 96% of English queries, slightly higher than the 94% for Turkish questions. While the availability of AI responses was nearly identical between the two languages, the sources chosen by the AI systems were markedly different, influenced by the language and regional market context. These findings suggest that businesses aiming to establish a presence in Türkiye must prioritize their Turkish-language content and engage with regional authority sources to better their visibility in AI results.
As AI platforms increasingly shape the information landscape, Citelens emphasizes the importance of adopting a localized approach to Generative Engine Optimization (GEO). This involves devising distinct strategies for each language and market to ensure optimal AI visibility. Specifically, monitoring visibility in Turkish requires analyzing performance within Turkish search environments, as relying on English results as a benchmark may not provide an accurate reflection.
The methodology employed by Citelens involved comparing AI-generated answers using various country and language settings, with a focus on the source domains for hundreds of queries. The research highlights the growing challenge of localized AI visibility, urging businesses to implement tailored strategies to enhance their presence in diverse linguistic and regional markets.
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